When you’re running down the grocery store aisle, the choices can be daunting. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but less familiar. Choosing store brands can be a smart way to save money without losing quality.
Private label products are produced by outside manufacturers, but sold under the retailer’s name. Often, these items are almost identical to name-brand versions. The main difference? Store brands don’t include expensive marketing campaigns that national brands build into their pricing.
Many people assume that cheaper products are not as good, but blind taste tests have shown that shoppers frequently can’t distinguish between store brands and name brands. In particular when it comes to common household items like salt, the product is virtually the same.
For over-the-counter medications, the core ingredients are monitored and must meet the same standards, so whether you’re buying name-brand pain relievers or generic pills, you’re receiving a similar product at a fraction of the cost.
In other categories like cleaners, you might feel more hesitant to switch to generics, but it’s often worth it. In case a product isn’t quite right, the money saved can add up over time. Many retailers even provide Store brands vs name brands return policies on their private-label items, eliminating the risk to try.
The important thing is that you can start small. Swap out a few staples initially—such as baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve saved. By being open to private labels, you can make a big difference in your household budget without missing out on the quality you expect.